It disguises itself with effortlessness.  It makes innovation look easy.  It saves the day, every day, but never holds a press conference.
Design is results.

It's like that with backings - the part of the carpet that does most of the work.  Our backings can do things like protect against moisture.  Improve pattern matching.  Simplify installation.  they can even transform themselves into brand new backings when you're done using them; an endless cradle-to-cradle loop.  They're very powerful.  But very modest.  And even though they probably won't like it, we're going to tell you about them anyway.